One of the key features was on-demand video and audio, easily available in an accessible format and mobile device-friendly.
Another feature was the "LiveScore"; an animated graphical (American) football field display that had live scores, ball-tracking and real-time, live audience totals.
There were also embeddable "LiveScore" versions of other sports such as basketball and soccer (football).
All "LiveScore" data was entered via a customized, easily navigable interface that was, again, mobile-friendly.
Certain games featured "LiveScore" updates as well as live on-demand audio so that the audience could catch up on what they might have missed.