Initial logo concepts based on rough verbal description by client.

Refinement of a concept.

Client requests attempting some concepts that include the letter "G".

Different concepts that include a spine.

Another logo variant with a stylized "G".

Checking out how things look with some business card layout prototypes.

More card layout prototypes.

A semi-finalized layout. The spine has been completely redesigned to a less anatomical structure after concerns that some parts of the cut-out would catch or tear during handling.