Initial logo concepts based on rough verbal description by client.
Refinement of a concept.
Client requests attempting some concepts that include the letter "G".
Different concepts that include a spine.
Another logo variant with a stylized "G".
Checking out how things look with some business card layout prototypes.
More card layout prototypes.
A semi-finalized layout. The spine has been completely redesigned to a less anatomical structure after concerns that some parts of the cut-out would catch or tear during handling.